Digital Account Director

Posted: 21 Jan 2022
Location: London, England, GB
Closes: 21 Feb 2022
Reference: PBM_743999799889304

Company Description

Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

Job Description

This role is unique, not least as it’s driving all digital output across P&O, but the capability and scope of our relationship spans everything from Paid, CRM, SEO, Data Science, Analytics & Content creation drawing on the specialisms from across the group acting as a high growth (PO1) Power of One within Publicis Groupe.

We are looking for a talented individual who has 5+ years’ experience in delivering excellence across digital strategy, implementation, and operations and comfortable talking across Paid, Owned and Earned channels.

The opportunity to focus on driving growth both in terms of volume and value for the retailer helping to connect online activity to offline measures, understanding different attribution techniques and modelling will be key to the success of this role and client. This individual will be responsible for connecting all the disciplines across our digital output and setting the agenda for this client and their future digital marketing roadmapone of the most exciting roles across Publicis Media given it’s breadth and depth of capability, testing, ambition and opportunity for growth.

Qualifications

The role is a key role within the team helping to drive the client and agency strategic visions and driving improvement in work by leading the innovation and strategy.

  • The role requires a blend of good communication skills, good Maths and English capabilities, and the ability to work well under pressure.
  • You will have extensive media and comms planning experience within a media agency, preferably working on a digital focused client.
  • You will be highly organised, able to be agile in your work and able to make your voice heard in meetings.
  • Strong experience in media strategy, planning, buying and activation in any domestic, preferably a similar role
  • Understanding of data driven marketing science, CRM, SEO and Digital Performance media
  • Understand the complexity’s between all channels and how they interlink – Be able to make recommendations cross platform
  • Interest in digital media, content strategy and measurement would be helpful • Strong communicator and team player
  • Good project coordination skills and ability to set and implement effective project plans and timelines
  • Problem solver who learns from mistakes and is looking for new approaches and solutions in addressing issues
  • Meaningful contributor to deliver best-in-class work to clients and teams
  • A hunger for data and consumer understanding and a thirst for innovation, driving the ability to discover and distil new opportunities into relevant, viable and actionable ideas and solutions that will deliver stronger communications for our clients.

Additional Information

Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.

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