Senior Marketing Manager/Project Manager, Events (mat cover)

Posted: 30 Sep 2020
Location: London (FT)
Closes: 30 Oct 2020
Reference: JR005619

About Us

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

We have offices in more than 35 cities, including London, New York, Hong Kong, Beijing, Manila, Sofia, San Francisco and Tokyo. Join us and find an inclusive and fast-paced environment with unique opportunities to support every step of your career. 

Learn more about the FT, including announcements and career opportunities, at aboutus.ft.com.

FT Specialist

FT Specialist is made up of 17 brands, created by 270 people around the world. We provide niche audience groups with information that helps them take better decisions and operate more effectively.

These brands cater to the needs of fund management professionals, financial advisers, banking professionals, economic development professionals, US corporate boards and personal investors through a range of publications, websites, services and events. 

Role Overview

The Senior Marketing Manager/Project Manager, Events for FT Specialist is responsible for the strategy and delivery of all event marketing across FT Specialist brands. 

This job entails the promotion of numerous events, conferences, awards and webinars and will require skills across a broad range of disciplines. This includes driving delegate recruitment, helping to formulate and execute events, and as an events specialist, lending that expertise to other members of the team where appropriate. It will require the ability to identify, support and deliver campaigns for specific audiences / regions as well as broader initiatives across the cluster.  

Another element of the role is helping to support advertising sales by creating media kits, providing audience information and data when needed.

The Senior Marketing Manager / Project Manager, Events will report to the Head of Marketing, Data & Audience Development and will manage 2 direct reports, the Content Producer and Marketing Executive, Audience Development. 

This is a 15 month maternity cover contract to start in December 2020.

What you will be responsible for

General

  • Oversee and manage all print and digital marketing activity. Campaigns will include print and digital advertising campaigns, email, and social activity to drive registrations, lead generation, and awareness.

  • Lead the promotion and delegate recruitment activities for events and conferences.

  • Manage marketing spend and budgets on all events. 

  • Devise and implement organic and paid social media strategies to help build awareness, drive delegate recruitment, and hit traffic targets.

  • Work effectively with the FT Brand & Production studio to produce marketing collateral and other required graphic designs for all marketing activity, ensuring the brand guidelines are adhered to.

  • Work closely with other parts of the FT Specialist marketing team and the wider FT where appropriate.

  • Stay up to date with sector and industry trends (for example, changes in digital marketing) and ensure that current marketing strategies are in line with these.

Events

  • Ensure that new and existing event brands are, and remain, consistent with existing brand guidelines and complement the brand with which they are associated.

  • Identify and implement initiatives and marketing activity to acquire delegates for all events to reach agreed KPIs.

  • Work closely with the events, advertising sales and editorial teams to plan and execute events, ensuring speaker, delegates & sponsors’ needs are met.

  • Support the commercial team in understanding the USP of each of our events and the opportunities available to sponsors.

  • Ensure budgets are adhered to work with the Event Manager to manage costs. 

  • Review and amend yearly event schedules, ensure the event calendar is in line with FT Live’s events. 

Experience/skills you need to be successful in this role 

Essential

  • Commercially focused marketing professional with strong business acumen

  • Proven track record in successful direct-marketing driven organisation(s)

  • Excellent people management skills – ability to manage up, down and across the organisation and gain buy-in from key stakeholders

  • Demonstrated experience in managing the planning, implementation and analysis of on- and off-line direct marketing to drive event delegates

  • Experience in creating and managing digital marketing strategies and managing the customer journeys

  • Demonstrate practical focus on campaign reporting and analysis

  • Strong influencing skills when dealing with internal and external stakeholders

  • Excellent creative judgement & copy-writing skills with a meticulous eye for detail

  • Demonstrate ability to manage and reconcile a marketing budget

  • Ability to manage multiple projects, ensuring all deadlines are met 

  • Motivated self-starter with high energy and initiative, and a focus on results 

  • Excellent communication skills and the ability to work collaboratively 

  • Demonstrate capability with Microsoft Office Suite, in particular Excel (including formulas, charts, graphs etc)

  • Experience of presenting and providing recommendations to senior management.

Desirable

  • Exposure to and knowledge of media/publishing

  • Graduate or professional qualification in marketing or related business area

  • Communications experience.

What’s in it for you? FT Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, enhanced maternity & paternity packages and subsidised gym memberships. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

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